Notes & Essays
Ideas become more useful when they are forced to become precise.
Notes on product design, market development, systems, customer experience and commercial behaviour. Written to clarify thinking, not to satisfy a content calendar.
ISSUE / 001
Four opening notes on the questions I keep returning to when products meet real businesses.
001PRODUCT DESIGN · 7 MIN
The interface is usually downstream of the real problem.
Reverse the translation from feature request back to the operational reality that created it.
Read essay ↗ 002MARKET DEVELOPMENT · 8 MINMarket development begins before marketing.
A product cannot be rescued by distribution if the market still has to work too hard to understand what it is for.
Read essay ↗ 003CUSTOMER EXPERIENCE · 7 MINThe customer does not experience your org chart.
Internal departments are invisible to customers. Handoffs are not.
Read essay ↗ 004SYSTEMS DESIGN · 7 MINThe most expensive feature is the one that formalises the wrong behaviour.
Software is excellent at enforcing rules. That is precisely why the rule deserves scrutiny first.
Read essay ↗